Pure Purity

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Just as we can only give what we have, we can only express the characteristics of our true being that we nurture and shape. Accordingly, our consciousness is shaped by the contents that occupy us daily; what we read, perceive, think about, dream of, and aspire to strongly influence what we do and what we … Read more

Catharsis

All of us love cleanliness, a clean space in which we find ourselves or a city in which we live. We love to be clean, fresh, and surrounded by everything that is pure. We know that cleanliness needs to be maintained regularly because everything in this material world constantly gets dirty – as soon as … Read more

Where does the soul reside?

The idea of the soul has shaped the West and its greatest minds for millennia. Today, in scientific discourse, the concept of the soul is avoided and replaced with the term “self”. However, self-optimization leads us in a different direction from the development of the soul. A self-centered individual leads to a different society than … Read more

Archetypes and Symbols of C. G. Jung

Through his works, Carl Gustav Jung encompassed almost all areas of life and science, bringing numerous psychological and human insights. His teachings on archetypes, dreams, and personality typology introduced something significant and new to psychology. He is the founder of analytical psychology, which distinguishes between two levels of the unconscious: the personal unconscious and the … Read more

Rhetoric – the art of guiding the soul

“If they see a just and deserving person, everyone immediately falls silent, stops and pricks up their ears. And he guides souls with words and brings peace to their hearts. Virgil, Aeneid. Demosthenes. The first requirement that communication experts set for achieving quality communication is learning to speak as the foundation of every communication and … Read more

Rhetoric of the Brand Tulius Cicero

It seems that in rhetoric, the art of proper and beautiful verbal expression, Marcus Tullius Cicero had no equal. Having acquired a broad legal education from famous Roman jurists, Cicero turned to Greek philosophy and rhetoric, first studying under the Athenian Epicurean Phaedrus, and then under Diodotus, who taught him Stoic philosophy. Cicero actively participated … Read more

Oral Comeback

According to ancient Chinese teachings attributed to the Yellow Emperor (Huang Ti) and reintroduced by Lao Tzu, the power of the Way (Tao) is in everything. Man’s task is to return to Tao through the practice of the virtue of the Way (te) that encompasses everything. To achieve this, one must master two ways of … Read more

Plato’s teachings about the soul – Part I

In many religious and philosophical traditions, the concept of the immortality of the soul is a fundamental belief. According to some, the soul is eternal and preexists before birth, and then death is just a temporary separation of the soul from the body, with hope for life after death. This second perspective provides comfort and … Read more

Plato’s Seventh Letter

When Plato first arrived in Syracuse at the age of forty in 388 BC, Dionysius the Elder, a suspicious and violent ruler, was in power and seeking to strengthen and expand his rule. By visiting Syracuse, a wealthy and powerful ancient Mediterranean city at the time, Plato aimed to encourage its ruler Dionysius the Elder, … Read more

Plato’s Cave Metaphor

Among the most precious messages left to us by ancient Greece are certainly the works of Plato. This great philosopher, the subject of eternal debate among different schools of thought, remains relevant in every era because he speaks about what transcends the limitations of specific historical moments: the content of human life, what happens to … Read more