Man’s desires

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It is said that desire can be a motivation for achieving goals, fulfilling needs, and attaining happiness. On the other hand, uncontrolled or unsatisfied desires can lead to suffering and dissatisfaction. It is important to understand and manage one’s desires in order to achieve a healthy and fulfilled life. We can read that a man, … Read more

Rhetoric – the art of guiding the soul

“If they see a just and deserving person, everyone immediately falls silent, stops and pricks up their ears. And he guides souls with words and brings peace to their hearts. Virgil, Aeneid. Demosthenes. The first requirement that communication experts set for achieving quality communication is learning to speak as the foundation of every communication and … Read more

The Fate of the Kingdom

1976, at the age of seventy-nine, after a lifetime of serving in the British army, where he held high positions and mingled with presidents and kings, General John Bagot Glubb, known as Glubb Pasha, wrote a short but insightful essay about the life cycle of empires titled The Fate of Empires. In this little book, … Read more

Edward Bernays and the Public Opinion Management

Unfortunately, we have become accustomed to the influence of advertisements on our lives, which offer us products we have never heard of, products we still don’t know about, but advertisements will make sure we find out so that we can immediately start buying. There are also image consultants who try to present their clients in … Read more

Changing the world through changing consumption

At the 2015 UN Climate Change Conference in Paris, one of the world’s leading experts on climate change and environmental protection was renowned primatologist Dr. Jane Goodall. In one of her interviews, she stated that she came to Paris for the UN climate conference to save rainforests from degradation and intensive exploitation. “So, it’s not … Read more

Aldous Huxley – What kind of world are we building?

Aldous Huxley What kind of world are we building? Can we predict how the future will look based on today’s state? Reflecting on this, English writer Aldous Huxley (1894-1963) wrote the cautionary novel Brave New World in 1931, which has become synonymous with a world heading in an inhumane direction. Today, we can assess whether … Read more