Rhetoric – the art of guiding the soul

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“If they see a just and deserving person, everyone immediately falls silent, stops and pricks up their ears. And he guides souls with words and brings peace to their hearts. Virgil, Aeneid. Demosthenes. The first requirement that communication experts set for achieving quality communication is learning to speak as the foundation of every communication and … Read more

Isocrates School of Rhetoric

During the 5th and 4th centuries BC, rhetoric, or the art of beautiful and correct speaking, was considered one of the important civic skills in Athens, and Isocrates was renowned as one of the greatest orators of classical Greece. His principles became the foundation of education in most European schools until the 18th century. Isocrates … Read more