Marketing
Edward Bernays and the Public Opinion Management
Unfortunately, we have become accustomed to the influence of advertisements on our lives, which offer us products we have never heard of, products we still don’t know about, but advertisements will make sure we find out so that we can immediately start buying. There are also image consultants who try to present their clients in … Read more
Data as a commodity
Data is the commodity of the 21st century. Every day, we generate around 2.5 exabytes (2.5×1018) of data. We have also created unprecedented technological capabilities for collecting, storing, analyzing, and transferring data. These data are mined to extract various useful information that can be used for detecting business trends, predicting election outcomes, fighting crime, preventing … Read more